Apparel Planning and Merchandising

Apparel Merchandising Management Techniques Course

Eligibility & Duration:

The Apparel Merchandising Management Techniques course is designed for individuals who have a passion for the fashion industry and aspire to excel in the field of apparel merchandising. The eligibility criteria typically include a high school diploma or equivalent qualification. 

The duration of the course can vary depending on the institution offering it. Generally, it is a 3 to 6 months  program, with the option for part-time or online study, making it accessible to a wide range of students.

Awarding Body:

  • Punjab Board of Techncial Education (PBTE)
  • Textile Commissioner’s Organization (TCO)

Course Objectives:

The primary objectives of the Apparel Merchandising Management Techniques course are:

  • Industry Knowledge: To provide students with a comprehensive understanding of the fashion and apparel industry, including its history, trends, and market dynamics.
  • Merchandising Skills: To equip students with the skills and knowledge required for effective apparel merchandising, including product selection, pricing strategies, and inventory management.
  • Fashion Marketing: To teach students the principles of fashion marketing, branding, and promotion to successfully launch and manage apparel products in the market.
  • Supply Chain Management: To familiarize students with the intricacies of supply chain management, including sourcing, production, and distribution of apparel.
  • Retail Operations: To prepare students for careers in retail management by imparting knowledge of store operations, visual merchandising, and customer service.

Course Details:

The course curriculum may include a combination of theoretical and practical components, with subjects such as:

  • Fashion Trends Analysis: Understanding and predicting fashion trends to make informed merchandising decisions.
  • Textiles and Fabrics: Learning about different types of textiles and their properties.
  • Apparel Production: Understanding the garment production process, quality control, and ethical considerations.
  • Retail Management: Managing retail operations, including store layout, inventory control, and customer service.
  • Fashion Marketing: Creating marketing strategies tailored to the fashion industry.
  • Merchandising Strategies: Developing effective merchandising plans and pricing strategies.
  • Supply Chain and Logistics: Managing the flow of goods from suppliers to consumers.
  • E-commerce in Fashion: Understanding the impact of e-commerce on the fashion industry.

Career Prospects:

Graduates of the Apparel Merchandising Management Techniques course can explore a variety of career paths within the fashion and apparel industry, including:

  • Fashion Merchandiser: Sourcing, selecting, and promoting apparel products for retail stores or online platforms.
  • Retail Manager: Overseeing the operations of fashion stores, managing staff, and optimizing sales.
  • Fashion Buyer: Selecting and purchasing merchandise for retail stores or fashion brands.
  • Product Developer: Collaborating with designers and manufacturers to create new apparel products.
  • Supply Chain Manager: Managing the logistics and distribution of fashion products.
  • Fashion Marketer: Creating marketing campaigns and brand strategies for fashion companies.

Tuition Fee & Charges:

To inquire about fees or free programs at the Pakistan Readymade Garments Technical Training Institute (PRGTTI) in Lahore, you can contact office at the following phone numbers:

Phone: 042-99230756-57

Feel free to call these numbers to get the information you need about program fees or any available free programs offered by PRGTTI. PRGTTI staff will be able to provide you with the details you require regarding the cost of courses or any subsidized or free training options.